At its annual general meeting, Mercedes-Benz confirmed the debut of its Mythos sub-brand, set to release its first model in 2025. This follows the initial Mythos teaser in 2022, which provided a glimpse of its inaugural vehicle. Mythos is poised to offer a series of ultra-luxury cars, likely positioned above the already opulent Maybach sub-brand. These vehicles are expected to cater to wealthy enthusiasts and collectors, with limited production runs to enhance their exclusivity and appeal.
The 2022 teaser revealed only the silhouette of the first model, featuring nacelles behind the seats that give it a distinctive and sporty profile. This hints that the initial Mythos car might be a speedster, reminiscent of the iconic 300 SLR 722 driven by Sir Stirling Moss in the 1955 Mille Miglia race.
Based on the teaser, Mythos seems set to deliver ultra-luxury sports cars, while Maybach will continue focusing on chauffeur-oriented luxury models, like the Mercedes-Maybach S-Class. Interestingly, a concept for a Maybach-branded SL, teased by the company's chief designer Gordon Wagener, could arrive before Mythos' debut.
As the pinnacle of Mercedes-Benz's lineup, Mythos cars are expected to feature the most powerful engines. A performance-tuned version of the 6.0-liter V12 twin-turbo from the Maybach S 680 would be an exciting addition. If not, the 4.0-liter twin-turbo V8, used in the AMG GT and Aston Martin DB12, could be a strong contender.
Naturally, these bespoke vehicles will come with eye-watering price tags. For context, the Mercedes-AMG SL Roadster ranges from $109,900 for the SL 43 Roadster with a turbo hybrid inline-four to $183,000 for the M177-powered SL 63 Roadster. Both Maybach and Mythos SL versions are expected to exceed these prices, underscoring their exclusivity.
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Mythos will join Mercedes-Benz's prestigious sub-brands, AMG
and Maybach, with the baby Mercedes-Benz G-Class scheduled for 2026, adding a
dedicated G division. This new sub-brand will likely operate similarly to
Lamborghini's Limited Series and McLaren's Special Operations division.
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